TAG | tracking
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Google Helps Children Track Father Christmas!
0 Comments | Posted by andy in Viral Marketing and Games
Google have turned their considerable technological weight to helping children around the world track Santa Claus as we head towards the 25th December.
In their blog post, Tracking Santa, then and now, their Chief Santa Tracker explains the various ways that children can now monitor Santa’s movements using a combination of products, including Google Earth. There’s even a widget you can add to your Google page for up-to-the-minute monitoring of Father Christmas and his sleigh. Ho! Ho! Ho!
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Does your email marketing and Google Base traffic get mixed up with your direct, referral and organic traffic?
In today’s modern, online world where return on investment (ROI) is at the centre of all spending decisions, it is essential that you are able to separate all of your marketing activities in Google Analytics.The Google URL Builder enables Marketing Managers and Webmasters to create individual tracking URLs for different marketing activities.
By entering your identifiers in the correct fields and then clicking on Generate URL. This will provide you with a URL which will be tracked in the Traffic Sources Report in Google Analytics. Please note that the minimal amount of data required includes, Source, Medium and Name. Of course you are able to expand this to include Term and Content
For example, if you wanted to track an email marketing campaign you would enter the following:
Campaign Source – newsletter
Campaign Medium – email
Campaign Name – oct09 (this can be changed so you can identify different newsletters)
This would generate the following URL – http://www.yoururl.co.uk/?utm_source=newsletter&utm_medium=email&utm_campaign=oct09
Of course, the URLs don’t just have to be for your Home page. The URL builder can be used to identify traffic from Google Base. At present, Google Base traffic gets mixed up with organic traffic but by adding the identifier on the URL this will separate the traffic and enable you to see how many sales have been as a result of Google Base.
For example, for Google Base:
Campaign Source – google
Campaign Medium – base
Campaign Name – version1
Generated URL: http://www.yoururl.co.uk/product1.html?utm_source=google&utm_medium=base&utm_campaign=version1
If your site is an e-commerce site, you are also able to view which products and the value of orders which each source has delivered.
This Christmas if you are considering expanding your marketing channels, use the URL builder to ensure that your efforts aren’t wasted and work efficiently for you.
The URL Builder can be found in the Google Analytics Help.
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On the 4th Day of Christmas, we present 4 Google Analytics tips:
1. Ensure that the Google Analytics code is implemented on all pages on your site and correctly
How can you expect visitors to be tracked on a page which doesn’t contain any code to record their visit? Also make sure the code is exactly the same as the code shown in your analytics account, don’t make any changes as this could cause in error in the code and prevent good data from being recorded.
2. Set up Goals
Goals are there to help you find out if visitors are doing what you want them to do on your site, whether it be a purchase, completing an enquiry form or signing up to a newsletter. Goals are there to help you get more information out of your data so make sure you use them.
3. Link AdWords account to analytics account
If you are using AdWords you will want this traffic source to be identified within your analytics account so you can monitor your paid visitors’ activity.
Login to your AdWords account, and then click on the green Analytics tab, which is between Reports and My Account. As long as you have the same login email address for both accounts then AdWords should have automatically detected your Analytics account. If you have a different email address for you Analytics account then just, make sure the email address for your AdWords account is listed within the User Manager in Analytics.
You should also make sure that the Auto Tagging is enabled within your AdWords account within your Account Preferences – this should be enabled automatically.
4. E-commerce sites use e-commerce tracking
Shopping sites can enable the e-commerce tracking which Google Analytics offers. This is a little bit more complicated to implement and you may need your web developer’s help.
By implementing the e-commerce tracking you will be able to see sales values and transactions and identify pages which have contributed to a sale. Just remember that Google Analytics is an analytical tool and not a sales system so not all numbers may match exactly to your sales orders.
E-commerce tracking can also be used to track non e-commerce sites but this is slightly trickier, but can provide you with a great insight to user activity.
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Does your email marketing and Google Base traffic get mixed up with your direct, referral and organic traffic?
In today’s modern, online world where return on investment (ROI) is at the centre of all spending decisions, it is essential that you are able to separate all of your marketing activities in Google Analytics.The Google URL Builder enables Marketing Managers and Webmasters to create individual tracking URLs for different marketing activities.
By entering your identifiers in the correct fields and then clicking on Generate URL. This will provide you with a URL which will be tracked in the Traffic Sources Report in Google Analytics. Please note that the minimal amount of data required includes, Source, Medium and Name. Of course you are able to expand this to include Term and Content
For example, if you wanted to track an email marketing campaign you would enter the following:
Campaign Source – newsletter
Campaign Medium – email
Campaign Name – oct09 (this can be changed so you can identify different newsletters)
This would generate the following URL – http://www.yoururl.co.uk/?utm_source=newsletter&utm_medium=email&utm_campaign=oct09
Of course, the URLs don’t just have to be for your Home page. The URL builder can be used to identify traffic from Google Base. At present, Google Base traffic gets mixed up with organic traffic but by adding the identifier on the URL this will separate the traffic and enable you to see how many sales have been as a result of Google Base.
For example, for Google Base:
Campaign Source – google
Campaign Medium – base
Campaign Name – version1
Generated URL: http://www.yoururl.co.uk/product1.html?utm_source=google&utm_medium=base&utm_campaign=version1
If your site is an e-commerce site, you are also able to view which products and the value of orders which each source has delivered.
This Christmas if you are considering expanding your marketing channels, use the URL builder to ensure that your efforts aren’t wasted and work efficiently for you.
The URL Builder can be found in the Google Analytics Help.
Contact us if you would like us to analyse your traffic sources through your Website Analytics.
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Source: Google Analytics: URL Builder
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Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:
- Up to 20 goals per profile
- Engagement Goals including Time on Site and Pages/Visit
- Expanded mobile reporting to enable you to see how mobile users interact with your site.
- Advanced analysis features allows you to add a secondary dimension to the reports.
To find out more check out the videos on the Google Analytics Blog.
Google Analytics has also become intelligent. Analytics Intelligence can be set up to notify you when something occurs in your data patterns for example a traffic surge. This will allow you immediate identify the issue and find out what needs doing.
In addition, all of the above multiple custom variables have been included within the tracking API making it easier to share Custom Reports and Advanced Segments.
Over the next couple of months we will be looking at the new features in more depth and showing you how your website can benefit from them.
For now, you can get to understand a little bit more about the updates at the Google Analytics Blog, which has a range of videos to explain the new features.
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