CAT | Copywriting
23
How to Boost Your Website’s Ranking
0 Comments | Posted by andy in Copywriting, Search Engine Marketing, Search Engine Marketing Resources, Search Engine News
When it comes to boosting your websites rankings it is important to remember that ‘Content is King’. Having a good deal of unique, helpful content on your website will help push you up the search engine rankings, whilst keeping your visitors happy.
Sometimes content is overlooked by marketers or executives in the mistaken belief that it’s better to have light copy and more images to attract visitors; but, barring an overkill of epic proportions or some fool-hardy black hat tomfoolery, the truth is language is the one thing that satisfies both the visitors and the search engines.
Having a Frequently Asked Questions (FAQ’s) section on your website is a great opportunity to create keyword-rich copy to increase rankings whilst still providing visitors with useful information. Some examples of what to include in your FAQ section;
- Find out what the most commonly asked questions are that members of your company get asked on a regular basis.
- Target non-branded keywords, so that you can be found for more than just your brand.
- Use Social Media – this is the marketing tool of the moment and it is a great way to find out what your customers are saying about your company/industry, or target specifically what they’re looking for.
- Check web analytics data to find out specific keyword phrases and questions.
FAQ pages also allow companies to promote multiple topics and optimise for multiple keywords on a smaller scale.
Local search is something that bigger companies often neglect, despite the fact that a large percentage of people actually still much prefer to look for businesses within their surrounding area. Determining the best locations to create content for can be done using tools such as Google Insights. This has been developed to provide an insight into the terms people search for in Google by creating a visual representation of regional interest on a map. Typing in a keyword will bring up the top regions that have an interest in that keyword topic – allowing you to focus special efforts on reaching that demographic.
This is undoubtedly a growing field and one that SEO agencies are beginning to push more and more due to the commercial benefits. While it might not help someone that is searching for services on the other side of the globe, in terms of getting the most focussed target audience, there aren’t many practices better than local search.
The strength of a site is often determined by the number and, more importantly, the quality of inbound links. Whilst there are hundreds of ways to get a link, through directories, articles and press releases, why not try something more adventurous?
Link baiting is by no means a guaranteed way of building your inbound link portfolio, but it is one of the most creative and potentially advantageous. If you’re a creative company, show off your creativity. Develop and distribute a unique game, provide a free software sample, write a provocative blog post, just get your message out there and see if people are interested. Whilst the short-term traffic may be nice, it’s the long-term authority generated by the link structure that will ultimately pay dividends.
Whilst SEO as a dicipline is highly focused, to really maximise a sites potential you need to be covering all the bases. So that means that link building, local search and SEO copywriting all need to be addressed. Of course you can get good results with either one of these areas; however, by combining and optimising each of them, you stand a far greater chance of really boosting your web rankings.
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Published by SEO Prof Andy
23
Using PR to Compliment your Website’s SEO
0 Comments | Posted by andy in Articles, Copywriting, Link Building, Search Engine Marketing, Social Media, Twitter
If you’ve got a website, or indeed have a client who has a website to be proud of then you want to show it off. SEO is the best way of getting the attention of the search engines, and those who use them, but there’s much more you can be doing besides.
Any PR specialist will tell you that anything can be promoted; it’s just about knowing where and how to do it. With PR fundamentally centred on generating buzz, the Internet is the perfect forum for getting the message out there loud and clear.
Online PR is by no means a detached process from your general search engine marketing processes. It can incorporate elements of SEO and link building, whilst of course spreading the word about your latest innovation, newest products or achievements. Any successful PR strategy just needs an angle; something that will make you stand out and unique from the competition.
Creating Buzz through a Unique Perspective
Finding that angle isn’t always straightforward though; how can you persuade someone who may only have a passing interest in what you’re offering to visit your site? Well, that’s the skill of PR.
Search engines are still the most consistent sources of traffic. There are very few sites that have succeeded in spite of Google, Yahoo and Microsoft; we use them to search for almost everything, which is why SEO still has to come first. But if you’re in a position to diversify and want to explore new channels, PR is the way forward.
Modern PR isn’t simply about creating press releases and sending them off to the local paper or releasing it through the newswire. Today, that same press release can be submitted to a site like PRWeb and within hours showing on journalists’ screens as well as search engine results pages across the world. It’s a far more dynamic system that provides opportunities for distribution that would not have been possible even in the last decade.
Of course, the modern digital press release has another major bonus, HTML coding. That’s right, most sites will allow you to include embedded links within the copy before distribution. Therefore, once it’s out there on the Internet your site is gaining SEO strength as well as providing an interesting news story that could well get picked up.
Promoting a site can take on many forms though. For example, once you’ve created a press release that links to your website, you can then go and promote the release itself. This can be done in many ways, but the most popular currently is social media. Sites like Twitter allow quickfire messages with short links, providing the perfect opportunity to talk up your own press release. Social bookmarking is another fantastic way to increase exposure; just get on Digg or your own site of choice and flag it up, you’d be surprised how many extra reads your press release can achieve.
It might sound a little complicated, promoting a promotional press release, but the truth is it can get results. PR today is about finding ways to utilise the resources available to their optimum. If you’ve spent a few hours writing a release, you want to make sure that it’s read, so why not spend the same amount of time promoting it? The same of course is true of most things, including blog posts and news stories within a site; by channelling visitors through intermediary content, you can get better results than providing a direct link.
An example of how to market a press release
Online users seek authority in the information that they read. For most, spam is still a major turn-off, so avoiding this online PR disaster – i.e. using inappropriate hashtags in Twitter promotions – is just as key to success. Provide people with something interesting, informative, eye-catching, captivating, intriguing – however you wish to term it – is a fantastic way of helping boost site traffic and profile.
Don’t let your hard on-site work go to waste. If you’ve got it, flaunt it; show the world what you’re all about through the search engines and innovative online PR.
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Published by SEO Prof Andy
People who aren’t natural writers don’t always have the easiest time when it comes to producing persuasive sales copy. Econsultancy yesterday featured an interesting look at how e-commerce site owners often toil with the concept of creating product copy that will really sell.
The aforementioned article raises some important points, not least about how you can overcome that initial fear or even ambivalence towards copy and its role as a sales device. But it also got me wondering how we can simplify the process and remove more of the misconceptions surrounding sales copy. Here is Impact Media’s simple(ish) guide to creating perfect product copy.
Copy can be like the last bastion, doing everything it can to prevent visitors moving from your product pages to the checkout. Those 100+ words that you describe your items with are what could ultimately seal or lose a sale. A door-to-door salesman may be able to rely on the gift of the gab, but you have to convey that same power in your copy; otherwise you could be needlessly waving goodbye to customers.
Sales Vs Information – Strike a Balance
Overkill on sales language can be just as dissuasive as dour, uninspired copy. So it’s all about striking a balance. Product copy is some of the most important on any e-commerce site; so if there’s one place you want to get it right, it’s here. Whilst adding vital SEO weighting, showing those search engines exactly where to find your products, it also serves the vital role of completing the sale.
Professional Copywriters occasionally have issues generating that final killer copy. We can all probably recall a few sites where after visiting you’ve felt distinctively nonplussed. So if you’re a site owner and don’t have any copywriting training, what chance do you have?
Well, plenty really.
Three Basic Codes of Product Copy
Fundamentally with any product copy people just want to know three things:
1) Why do I want it?
2) What is it?
3) Why should I buy it from you?
‘Why do I want it’ is the first thing you need to address. A short paragraph, a sentence or two in length, should be enough to extol the virtues of any product. Get the reader hooked before moving on. “This toothpaste will change your life! Say goodbye to bleeding gums, sensitivity and discolouration…say hello to Permasmile!” Basic information, but if you’ve got sensitive teeth you will probably want to read more.
The ‘what is it’ part is basically the filling. It sits neatly between two sales pitches and provides the real meat of your product copy. “Permasmile contains only natural ingredients. It helps prevent tooth decay with a special plant extract…” you get the idea. Two or three decent paragraphs should usually be more than enough.
Finally you need to have one last sales pitch. This is your call to action. The part where you finally convince potential customers that this is the product and you are the company for them. “Protect your family from tooth decay with Permasmile, available now for the incredible price of just 99p right here at official stockist, DentalDelights.com”. Sell yourself, sell the product and sell the benefits of buying from you.
Be sure to break up your copy (if it is of sufficient length i.e. above 150 words) with sub-headings (H2 tags). These just need to be short sharp overviews that will catch the reader’s attention and not make your blurb look quite so daunting. One or two will suffice and they can be anything from “For Brighter, Whiter Teeth, Use Permasmile” to “Four Natural Ingredients for Added Freshness”. On their own they may not add much, but in collaboration with your sales text, could work wonders.
Create a Style that Works
Being emotive comes naturally. We always try to convince others to do things, whether it’s something mundane in day-to-day life or making a sale online, it’s what we do. You just have to find a way of converting that into copy that will inspire people.
But this is just one possible solution out of many. It’s one that is widely used, but that doesn’t necessarily mean it will work for you. Copy has to be something you’re comfortable with, but that can’t be to the detriment of your visitors. Find a style that suits you and works for you, then apply it throughout.
Sales copy is a challenge, but it’s by no means an impossible one. Too often emphasis is shifted away from the importance of copy. In truth though it is still one of, if not the most important things you’ll have on your site.
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Published by SEO Prof Andy
Business is all about communication. The interaction between a company and their clients, providers and customers is key to building a successful and profitable infrastructure. Online the principle remains the same, however the mode of communication is markedly changed.
Rather than being able to talk to visitors face-to-face in your store or offices, websites have to rely on a whole new method of convincing passing trade that they’re the site for them. Without the opportunity to talk directly to customers, you are instead reliant on copy to do the talking for you.
As a Copywriter here at Slipstream, it is very much in my job description to extol the virtues of the written word. However, that aside, how many times have you visited a site and been unable to find what you’re looking for? Or worse still, how many times have you visited a site and left almost immediately purely because of the initial impression caused by dour, lifeless copy?
Like the design and navigation of your site, the copy is a vital element. It makes visitors feel welcome, lets them know exactly what you offer and provides them with the impetus to use your services. Occasionally we can let average site design go, as long as it’s clear enough and not overly cluttered, that is fine. But with copy, we have certain expectations. We don’t want to be left asking for more.
Copy can be your website’s best friend or its worst enemy. It operates as your company’s online salesperson; so as in the real world, if your salesperson isn’t up to much, customers will look elsewhere. Unfortunately though, first impressions are even more important online. Visitors won’t hang around and give you a chance to redeem yourself when your competitors are only a Google search away. Instant engagement and an unflinching call to action, that’s the key to good copy.
If you’ve invested a lot in a website’s design and search engine optimisation, cutting corners on your copy could prove a costly mistake. You need to look at each stage of the creation of a website as an investment. SEO will ensure long-term visitor numbers. A website design will give people something appealing when they arrive. Copy is there to seal the deal. Removing one of these building blocks could destabilise the whole site.
Copywriting isn’t for everyone. Even proficient writers can sometimes struggle to really get across the message that they want to convey. If you’re looking to get some site copy that really sparkles, contact Slipstream and enquire further about our professional SEO copywriting services.
23
Changing Media Landscape: The Rise of the Copywriter
0 Comments | Posted by andy in Copywriting
Every now and then the value of the written word is called into question. With the major technology-based epochal shifts that have occurred in the past few decades, it’s hardly surprising that each new medium is seen as the beginning of the end for copywriting.
When I say copywriting of course, I mean the long-standing form of the profession. Years before the computer came into existence, a time when the web was still something that spiders made; copywriting was a way of marketing services, products, or just your own ideas. Whilst keywords, embedded links and H2 headings weren’t a requirement for this form of printed copywriting, most of the conventions have been passed on to the world of SEO and online marketing.
Publishing, as we all know, is a costly business, therefore with fewer outlets, it goes without saying that opportunities to become a copywriter were limited prior to the online boom. Much of a copywriter’s time would be devoted to putting together strap lines and developing slogans; something that has very much carried over to today.
The term copywriter today is almost invariably linked with the Internet. With the proliferation of Internet websites, all of which require quality content through, the demand for SEO copywriting services has increased hugely. The techniques may have changed, but the ethos and the intention to create the best text possible to help a company sell their products and services certainly has not.
The idea that copywriting could once again be in decline has been stoked by the emergence of social media and, more accurately, video marketing. The Internet is definitely undergoing a change, there’s no hiding from that. Videos are becoming a far more popular way of personalising services and promoting your company. Social media is helping to fuel the viral video tidal wave, even search engines include them within their results these days.
The big question therefore regarding the future of copywriting is whether or not people can be bothered to read something when there may be a multimedia presentation on hand to do the same job? There’s no doubt in my mind that the demand for copy has plateaued. The huge growth in website numbers at the turn of the century meant that demand for writers was immense. As a result more moved online.
With a global recession in full swing even the biggest companies are making cutbacks, whilst some smaller online businesses have unfortunately capitulated entirely. All of which, in a supply and demand society, means that SEO copywriting could be deemed as surplus to requirements, a luxury if you will.
Internet technology is such that everything is slowly becoming automated. But there is, and will always be, a requirement for quality content. Whether it’s an innovative design, exciting concept or eloquently written copy, some old conventions still remain. If anything copywriting is returning to its traditions more.
Previously SEO copywriting was associated with something that was just about readable and had a keyword density of 10-20%. Now, the focus is firmly on quality. Aside from search engines clamping down on black hat techniques, the drive for higher standards has been borne out of increased competition and higher expectations of visitors. This isn’t something that is going to change any time soon.
The vast majority of people visiting your website day in and day out will take the time to read something whilst there. Ensuring that what they read immediately grabs attention and will encourage them to follow up with a purchase is the realm of the copywriter. Video marketing and social media are brilliant ways to get your name out there and generate the traffic, but they aren’t yet a standalone advertising platform.
Marketing is built around communication and language. The written word is as powerful today as it ever has been, whether online or off. Copy shapes a website; it helps boost your SEO, provides a narrative to help guide visitors through and will ultimately encourage visitors to use your services. An investment in copywriting is still one that is very much worth making, both for today and in the future.
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Published by SEO Prof Andy
How about that for a headline?! What would a world be without Google? For the likes of Steve Ballmer and Carol Bartz it might well be a much brighter and happier place; for others the reality would be far more confusing, particularly with the transposition of Bing as the generic term for search.
Of course, the title itself is ludicrously inaccurate. There are very few companies who would decide to surrender a 90% world share of a hugely lucrative market and, needless to say, Google certainly aren’t one of them.
What this does serve to highlight though is the power of a headline. If your an habitual RSS feed reader or frequent news site skimmer; it is the headline above all that you are looking out for. It should be noted that this strap line benefits hugely from unabridged sensationalism of the worst kind, but it grabs attention – whether you like it or not.
People don’t have the time or the patience to go through pages of news sources, all of which are reporting the same general . Your sales pitch is wholly reliant on your headline. But the same can also be said of website copy.
Internet users can be very fickle when it comes to how they allot time. If they arrive on any page of your site you need to be able to tell them exactly what it is that you’re offering and, preferably, why they want/need it.
There’s no finite formula to creating a successful headline; but there are a few guidelines that you might want to follow:
1) Keep it short and sweet – get your message across without going into too much depth.
2) Get key terms in early – Just as above with the term ‘Google’ you want readers to know exactly what it is they’re looking at.
3) Use straightforward language – don’t try to overcomplicate things; you want to engage with the widest possible audience so avoid jargon and technical terms.
4) Leave readers wanting to know more – the perfect headline will entice readers to move on to read the main bulk of your copy, which is ultimately why it is there.
Of course a good headline followed by poor copy is going to struggle. It’s only one part of the process, the information and sales pitch should always be embedded far deeper; whether you’re writing copy for a website or creating a news article, the headline is only an introduction, you have to put in the extra work elsewhere to seal the deal.
But get a good headline and you’ve already got that first hook; just don’t let it go to waste.
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Published by SEO Prof Andy
Copy is far from being a one size fits all solution. Depending on what your website is promoting or who you’re targeting the tone and wording can differ hugely.
Ecommerce is understandably one of the most competitive markets online. With so many stores offering the same or similar products and services, you have to be sure that yours stands out from the crowd. Pricing and other additional incentives can swing the balance in your favour; however, to really close the deal, copy can be your greatest marketing weapon.
Here are a few tips on how you can get ahead of the rest and create some ecommerce copy that will get your site noticed:
1) Remember your audience – Whatever your business, you should have a target audience in mind. By focusing your copy to suit this specific demographic, you can better engage with current and potential customers. By communicating directly, you can show yourself to be a site that they can trust and feel comfortable using.
2) Be emotive – Flaccid copy isn’t going to encourage anybody to buy from you. Products need to be sold, so you need to be active in promoting them and their benefit to your visitors. Emotive copy is simply about using words that conjure a desire to purchase, something that resonates with people and will convince them that this is the product for them; after all, you don’t want them straying away.
3) Get key points in early – Whether you use bullet points prior to your main body copy, or an introductory paragraph to detail your products, you need to grab visitors attention immediately. People won’t read on if your copy is flabby and offers little or no usable information. Don’t g overboard, but the key to your sales pitch is at the beginning and end of each page.
4) Use appropriate detail – Customers, particularly online, like to know as much as possible about individual items before committing to purchase. By offering an extensive description (250 words maximum) of each product, as well as information about your services elsewhere, you can help ensure that visitors are armed with all the information they need. This in turn can encourage them to buy, whilst also having the additional benefit of improving SEO.
5) Break up copy with sub-headings – Don’t just dump hefty chunks of copy on a page. Just as the design and images can help to encourage visitors to investigate further, so too can sub-headings. They only need to be a few words long, nothing too extensive, but not only do they provide a natural break but they can also be used for inserting your page’s keywords and giving a brief overview of the information contained within the body copy.
6) Call to action – Finally, and some would suggest, most importantly, is the call to action. No product page should be without one. If you are going to clinch a sale online, this is your killer pitch, the bit that makes those who are still unsure proceed directly to the shopping basket, product in hand.
Writing copy for ecommerce may well pose some unique challenges; but they are undoubtedly ones that can be overcome. Essentially the bottom line in ecommerce is to sell. You first need to sell your business and then the products you sell. Convincing people not to stray once on your site is by no means easy, but you can certainly help your cause with some dynamic and engaging copy.
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Published by SEO Prof Andy
We’ve all had situations where we just can’t find the right words. In most professions this isn’t a major stumbling block; unfortunately, copywriting isn’t one of these.
Whether you’re a professional copywriter, journalist, blogger or just creating content for your own site, the problem of a writer’s block is always the same. Sometimes you might have ideas, but have no idea how to express them, on other occasions the complete opposite may be true. The best thing to get you out of the lexical doldrums though is confidence.
It sounds simple, maybe too simple, but when you’re up against it, a little self belief can go a long way. When you have an idea, no matter how insubstantial it may seem at first, get started. Ideas spawn new ideas, so as soon as you begin more often than not the creative juices will flow. A page of near nonsense is better than a blank canvas; it’s a starting point from which you can build.
Confidence also affects how you perceive the work. Copywriters can be perfectionists. I know I’ve occasionally spent a good portion of a day agonising over the wording of the simplest product description or blog post. Whilst there’s absolutely nothing wrong with ensuring exacting standards, sometimes you have to have the confidence to step away and let it go.
Of course, there is a line that has to be drawn somewhere. If your copy starts coming across in an arrogant way then you might well want to tone down the tone slightly. Whilst people do generally respond well to confidence, just look at any great salesperson, you don’t want to be perceived as cocky.
Burying your head in the sand and waiting for inspiration to strike will leave you on a hiding to nothing. Getting away from your computer or notepad can give you the space needed to clear your mind and tackle the work ahead can bring a fresh perspective and spark some new ideas. But don’t give up, everybody has the ability to produce copy of some description; if you know what it is that you want to say, you just need to confidence to say it.
Writer’s block can be infuriating. The longer it goes on the more frustrating the situation can become. The only remedy is to create a piece of writing; even if it isn’t up to your usual standards or doesn’t offer the resolution you’d expect of yourself, putting pen to paper is essential. Just as with the old adage, smile and the world smiles with you, even if you’re having an off day, nobody needs to know about it.
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Published by SEO Prof Andy
When it comes to boosting your websites rankings it is important to remember that ‘Content is King’. Having a good deal of unique, helpful content on your website will help push you up the search engine rankings, whilst keeping your visitors happy.
Sometimes content is overlooked by marketers or executives in the mistaken belief that it’s better to have light copy and more images to attract visitors; but, barring an overkill of epic proportions or some fool-hardy black hat tomfoolery, the truth is language is the one thing that satisfies both the visitors and the search engines.
Having a Frequently Asked Questions (FAQ’s) section on your website is a great opportunity to create keyword-rich copy to increase rankings whilst still providing visitors with useful information. Some examples of what to include in your FAQ section;
- Find out what the most commonly asked questions are that members of your company get asked on a regular basis.
- Target non-branded keywords, so that you can be found for more than just your brand.
- Use Social Media – this is the marketing tool of the moment and it is a great way to find out what your customers are saying about your company/industry, or target specifically what they’re looking for.
- Check web analytics data to find out specific keyword phrases and questions.
FAQ pages also allow companies to promote multiple topics and optimise for multiple keywords on a smaller scale.
Local search is something that bigger companies often neglect, despite the fact that a large percentage of people actually still much prefer to look for businesses within their surrounding area. Determining the best locations to create content for can be done using tools such as Google Insights. This has been developed to provide an insight into the terms people search for in Google by creating a visual representation of regional interest on a map. Typing in a keyword will bring up the top regions that have an interest in that keyword topic – allowing you to focus special efforts on reaching that demographic.
This is undoubtedly a growing field and one that SEO agencies are beginning to push more and more due to the commercial benefits. While it might not help someone that is searching for services on the other side of the globe, in terms of getting the most focussed target audience, there aren’t many practices better than local search.
The strength of a site is often determined by the number and, more importantly, the quality of inbound links. Whilst there are hundreds of ways to get a link, through directories, articles and press releases, why not try something more adventurous?
Link baiting is by no means a guaranteed way of building your inbound link portfolio, but it is one of the most creative and potentially advantageous. If you’re a creative company, show off your creativity. Develop and distribute a unique game, provide a free software sample, write a provocative blog post, just get your message out there and see if people are interested. Whilst the short-term traffic may be nice, it’s the long-term authority generated by the link structure that will ultimately pay dividends.
Whilst SEO as a dicipline is highly focused, to really maximise a sites potential you need to be covering all the bases. So that means that link building, local search and SEO copywriting all need to be addressed. Of course you can get good results with either one of these areas; however, by combining and optimising each of them, you stand a far greater chance of really boosting your web rankings.
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Published by SEO Prof Andy
23
Sales Copy Missing a Call to Action is Like a Joke without a Punch Line
0 Comments | Posted by andy in Copywriting
A call to action is arguably the most important part of any piece of sales copy. The headline and opening paragraph may grab the reader’s attention, but it is the call to action that can turn a visitor into a customer.
Think about your copy as a joke. Okay, that’s a bad analogy to start with, but bear with me. A joke will often start with a hook, just as a product page ought to. It may then meander for a while and add a little flesh to the bones; this is the informative part of your sales pitch. But all this is leading to the crescendo that is the punch line, your sales pitch, your call to action.
Just as most jokes don’t work without a punch line, so your sales copy may fall flat without a call to action. Yes, you may have conveyed the underlying message, but you need it to culminate in fireworks, not ambiguity.
“I’m sure wherever my dad is he’s looking down on us. He’s not dead, just condescending.” (From Jack Whitehall at the Edinburgh Fringe Festival 2009)
So what exactly is a call to action, and how can you go about creating one?
Well, the clue is very much in the name. A call to action is essentially a statement that provides the reader with the impetus to make a purchase. For example:
‘Hurry, this is only a short-term offer, once the stock is all gone, that’s it! So make sure you buy yours today before they’re all gone!’
Urgency is often a highly valuable tool in writing a call to action. You want to make sure that anybody who reads it doesn’t wander off and look elsewhere, so it has to be punchy and it has to deliver. If you think that something is imminently going to run out, be it an offer or a product, you’re far more likely to start reaching for the credit card.
The above example pretty much writes itself, but a call to action isn’t always as simple as promoting an offer; sometimes you have to promote the unpromotable. Whilst it may be more challenging, there’s no reason to suggest that it can’t be done.
‘Chocolate teapots really don’t come any better than this. Order yours today and enjoy fine dining tomorrow with our overnight shipping guarantee.’
If the benefits of the product are masked a little – i.e. who actually needs a chocolate teapot – why not emphasise a related offer, for example overnight or free delivery as in the above example.
Another popular type of call to action is the simple causal effect ploy; turning a negative into a positive to really sell the product or service in question.
‘Protect your hair, buy the Super Hat today!’
Whatever you want the end action to be, whether it’s a sale or a request for more information, make sure the call to action references it. You don’t want to leave your visitors in any doubt; just a comedian doesn’t want to face an unresponsive crowd.
To succeed in comedy you need a punch line; to succeed in marketing online, you need a call to action.
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Published by SEO Prof Andy
