Slipstream | Integrated Performance Marketing

Archive for December 2009

We’re all constantly trying to climb to the top of a Google search results page! Well here is a great hint that may help you climb search results a little faster.

Recently Google rep Matt Cutts suggested that page load times / speed of your website will affect your site position in Google. This hint is in line with other news the Google plan to “speed up the internet”. Previously Google has not factored page load time into the algorithm, although it does make a great deal of sense considering Google’s all about the end user experience. Who wants to be sent to a slow loading website, the quicker the better!

Matt suggested that we should all start paying attention to the tools and other resources found on http://code.google.com/speed  a variety of plug-ins and external tools aimed to help optimize your web pages for speed.

At the end of the day what does this mean for your web pages?

It means start optimizing images, cleaning your code, compressing java script etc..
Although this can be seen as just adding to the work load of SEO’rs.. quicker page load for your visitors means a much happier consumer which will have a knock on effect for sales, consumer engagement and enjoyment.

 Join the Google Speed Web Revolution, and let’s speed things up!

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